Social media gives brands a voice and a direct line to their audience.
I craft posts that capture personality, spark engagement, and drive action. Using organic content that builds community, each piece helps grow the brand, strengthen relationships, and deliver measurable results.
Video is one of the most powerful tools for capturing attention and driving engagement across social media. I create video content that tells a story, showcases a brand’s personality, and encourages viewers to like, comment, or share.
For Winnipeg Comedy Festival, I curated clips from comedy tapings that highlighted funny relatable moments. The content brought value through humour, encouraged
audience interaction, and sparked conversations
in the comments. The results spoke for themselves! —>
I created video content for the Winnipeg National Bank Challenger that blended entertainment and information. This included fun, Manitoba-themed clips featuring top players, highlights of the on-court action, and post-game interviews that gave audiences an inside look at the players and the tournament. After introducing video content to the social media channels, followers doubled, showing the impact of engaging, dynamic storytelling.
<—
Leveraging Photography
in Social Media
High-quality photography elevates social media by making content feel professional, credible, and worth engaging with. Strong visuals catch the eye, reinforce brand identity, and encourage sharing, helping posts reach wider audiences.
For the Winnipeg National Bank Challenger, I used my own photographs of matches to showcase the energy and excitement of the tournament. These images led to social media collaborations with players and major organizations like the ATP, increasing our audience by thousands and strengthening the brand’s presence online.
Promotional Social Media Posting
I carried the Fiddlers’ Green brand story into social media by weaving the mythical, magical theme into post copy and visuals. Content emphasized the feeling of discovery and community rather than product promotion, ensuring compliance with cannabis advertising laws. Posts were designed to spark imagination and curiosity, using subtle references to the legend of Fiddlers’ Green while maintaining a polished, approachable tone.