Paid media allows a brand to reach the right audience at the right time.
From social platforms to search engines, display networks, and beyond, paid media exists across numerous channels — each offering unique opportunities to drive awareness, engagement, and conversions. I create campaigns that are targeted, on-brand, and optimized for results, helping maximize impact and return on investment.
Paid Social
Paid social is where creative meets strategy, and it’s where I do much of my most measurable work. Across Meta, I build and optimize campaigns that use carousels, video ads, and single-image ads to stop the scroll, tell a clear story fast, and drive real outcomes, from awareness and engagement to link clicks and ticket sales.
I approach every ad as part of a system: matching format to objective, tailoring creative to the audience and placement, and testing variations to learn what actually performs. This case study shows how I structure campaigns, develop assets, and refine results through iteration and data-driven decisions.
YouTube Advertising
Video ads grab attention and tell a story in motion, reaching audiences where they watch content online. I create short, engaging videos that communicate key messages, spark interest, and drive action, whether for brand awareness, lead generation, or conversions.
I’ve produced YouTube video ads for a range of clients, all designed to engage viewers, boost visibility, and drive measurable results.
Display Network Ads
Display network ads reach audiences as they browse websites, apps, or watch videos online. I create eye-catching ads that grab attention, deliver key messages, and drive clicks, boosting brand awareness and engagement across the web.
I created a Google Display campaign for the Winnipeg Comedy Festival that leaned into excitement and the high quality live experience audiences could expect. Using bold, visually striking imagery from past shows, the ads emphasized atmosphere, scale, and energy, cutting through the noise and positioning the festival as a must see cultural event. The result was a campaign that built anticipation, reinforced the festival’s reputation, and drove clicks by showcasing the experience rather than explaining it