Brand Story
For Fiddlers’ Green Cannabis Co., I crafted a brand story that rooted the company’s identity in the mythical idea of Fiddlers’ Green — a legendary, magical place of rest and joy. The narrative positioned the brand as inviting and imaginative while staying compliant with cannabis promotion regulations, focusing on atmosphere, storytelling, and voice rather than product claims.
Social Media
I carried the Fiddlers’ Green brand story into social media by weaving the mythical, magical theme into post copy and visuals. Content emphasized the feeling of discovery and community rather than product promotion, ensuring compliance with cannabis advertising laws. Posts were designed to spark imagination and curiosity, using subtle references to the legend of Fiddlers’ Green while maintaining a polished, approachable tone.
Email Blast
For a B2B networking conference, I adapted the Fiddlers’ Green brand story into a professional email campaign. Instead of focusing on the mythical elements, the messaging emphasized community, opportunity, and connection—framing Fiddlers’ Green as a trusted, welcoming space for collaboration.