Good writing should sound like somebody actually wrote it.
I turn brand ideas into sentences that feel human — sharp, funny when needed, and always easy to read. Whether it’s social media that connects, newsletters that keep people reading, or blog posts that boost SEO, I make sure your message lands.
Brand Stories
A strong brand story shapes your tone and voice, builds trust, and connects what you do to what your audience cares about. It turns your brand from a logo into a personality — one that people remember, relate to, and want to engage with. It’s the foundation for everything you say online, from social posts to web copy to email newsletters.
For Fiddler’s Green Cannabis Co., this brand story draws inspiration from the mythical haven of rest and joy. It captures an inviting, imaginative spirit while remaining fully compliant — focusing on atmosphere and storytelling over product claims.
Email Marketing
Email marketing is where connection meets action. I write email blasts that grab attention quickly, deliver real value, and inspire clicks, purchases, or engagement — without feeling pushy. Each message strengthens your relationship with your audience, keeping your brand top of mind and worth opening every time.
This email blast was developed for members of the cannabis industry to encourage attendance at an upcoming conference. The message combined clean, persuasive copy with strategic targeting to capture attention, build curiosity, and drive registrations. The campaign maintained a professional, relevant tone that aligned with the industry’s audience and goals.
Social Media Copy
I create social media copy that works across the board, from organic posts that spark conversation to paid ads that drive clicks and conversions. Each piece is crafted to fit the platform, the audience, and the goal, whether it’s witty, informative, or persuasive. The result? Content that captures attention, builds engagement, and gets results.
For an awareness campaign for the Winnipeg Comedy Festival, the copy was written in the spirit of the Seriously Funny campaign — witty, self-aware taglines that poke fun at the brand while setting the stage for the humour audiences can expect. The goal was simple: the messaging had to be funny for audiences to trust that the brand delivers genuinely funny comedy.
News Releases
I write news releases that get stories noticed. By combining clear, concise writing with a compelling angle, each release highlights the most important details while making it easy for media and audiences to understand and share. The goal is to inform, engage, and position the brand or event in the spotlight — all while maintaining a distinct, authentic voice.
This news release promotes a community holiday event at the Gas Station Arts Centre, in collaboration with Osborne Village BIZ, resulting in coverage by major news outlets and a boost in attendance. View the media coverage.
Blog Writing
I write blog content that’s both valuable and discoverable. By combining engaging, informative writing with SEO best practices, each post helps attract the right audience, answer their questions, and keep them coming back. The goal is to position the brand as an authority while driving traffic and boosting online visibility.
This blog post for Pimachiowin Aki focused on fishing in its waters, and was designed to attract and engage readers interested in angling. The post combined useful tips and local insights to drive traffic, encourage exploration, and connect audiences with the region’s natural offerings.
Longform publications
Writing isn’t just work — it’s something I genuinely enjoy. I explore a range of topics and styles, crafting pieces that inform, entertain, or spark curiosity. One example is a creative non-fiction piece I wrote that was published in RRC Polytech’s Working Draft Magazine.